By Joey Stuckey
Okay, now you are ready to pitch your music. So how do you figure out who to speak to and if they need the kind of music you make?
First, remember that no matter what kind of music you make, there is a project looking for your music! (Of course, if you do a more niche genre, like Klezmer, you will have a smaller group of supervisors looking for your music. If you do the Pop genre – while there is more of an audience for that, there is also a lot more competition.)
So what’s next? Below are 5 Ways to Pitch Your Music for Placement.
1. Keep a notebook or something near you when you watch TV shows, movies or play video games.
Pay attention to the kind of music that is being used – whether it is a song being played on a juke box in a bar scene, the theme song of your favorite show, or the music they use for the fight scene in your favorite action flick or video game. Listen to the music and see if anything you have created would work in a similar situation. Make a note of the show, commercial, or video game, what scene it was and anything else that might be relevant to the music used.
2. Once you find a show or game where your song would work, find out who the music supervisor is and look that person up on IMDB.
Sometimes you can find that person’s contact info on IMDB or LinkedIn or an old fashion Google search. However, if not, you can buy film and TV directories that list music supervisors.
3. Send a short email to the music supervisor saying you noticed they used music in a scene and you have similar music that may work.
(Make sure to reference the specific scene.) Ask would they mind if you sent them a sample of that track.
The supervisor will tell you if they want you to attach an MP3, send a link to download, send a CD in the
mail, or if they would prefer a streaming link.
4. Be professional.
Don’t pester the supervisor or check in to see what they thought. They will reach out to you if there is a good fit for a project. Also, don’t be afraid to send them different music later on – usually a month or two after your last email – that you think might work on a different project.
Always be polite and don’t take offense if what you submit isn’t right for what they are working on right now. Usually if they like the music but don’t have an immediate need for it, they will hang on to it and remember you later if an appropriate opportunity comes up.
Be sure to thank them for their time!
5. When you can go to music conferences where music supervisors are speaking, often you will get an
opportunity to hand them your music.
Most of the time, they are open to this, but not always. If they don’t want to take your music, it isn’t about you or them not liking your music – it just means they don’t have the time or space to take any music right then.
You can also pay to be part of “pitch sessions.” A lot of groups and organizations offer this like NARIP. When you can afford both the time and money, you should be wherever music is being made or talked
about. It is all about networking!
And that’s it!
With hard work, a professional attitude, consistent effort, and patience, you can get your music in TV, film, videogames and more.
So, go out there and make a splash!